Shop Front Design Guidance

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Shop Front Design

The shop front is a key element in grabbing the attention of passers by and converting them into paying customers. Whether that’s with an incredible window display, or a branded decal of the store logo, a well-designed shopfront can create a sense of intrigue that draws in customers and encourages them to enter.URL :

There are many elements that make up a shopfront and ensuring they all work together is crucial for success. A color scheme is essential as it helps to create a brand identity and makes the store easy to identify. All major companies have a defined palette – just think of Sainsbury’s, Morrisons, and Tesco, for example. Signage is also important, but it’s critical that the design is consistent and doesn’t conflict with other elements. Cluttered displays can look messy and distract from the shop itself.

The Psychology of Shop Front Design: How Colors and Layouts Impact Sales

Materials also have a huge impact on the overall look of a shopfront. Glass and metals can suit a modern high street, whilst traditional timber and stone are appropriate in historical areas. Finally, it’s crucial that the shop front is accessible for all customers. This is not only a legal requirement but it also ensures that people with disabilities, the elderly and families with buggies can enter the premises easily.

This booklet is intended to promote good shop front design and provide guidance for designers and applicants submitting proposals to the Planning Department. While primarily aimed at historic market towns the principles are applicable across the County.