Check if an email is an active marketing tool that allows marketers to increase traffic to their websites, educate prospective buyers, and form deeper relationships with existing ones. However, when the list of an organization contains inactive addresses, the marketing team risks losing potential leads and revenue. Regular email validation keeps lists clean and free of hard bounces, increasing the chances that the organization’s messages will reach the recipient’s inboxes rather than spam folders.

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Many marketing teams rely on simple methods to check if an email is active, such as sending a test message and looking for a response. While this method works, it is time consuming and does not always return accurate results. A better solution is to use an email verification service, which provides fast and accurate results in a few clicks.

Some of the best email verification services provide a SMTP check, which directly communicates with the recipient’s server to confirm that the address exists on the domain and is currently active. These services are widely available and cost-effective, making them a worthwhile investment for any business that relies on its email marketing campaign.

Performing a Google search is another way to check if an email is valid, as people leave digital footprints all over the Internet. Unfortunately, this method is not practical for most enterprise-scale lists because it would take ages to perform for every email on the list. It is also insufficient to confirm an email’s validity because it doesn’t always connect a person’s digital identity with the correct email address.